Ultra-plush shaggy pile in crisp, snow-white tones. Dense, generous pile height for a luxurious sinking feel. Creates a striking visual impact as a feature rug. Shed-resistant for practical softness. Made in Turkey with consistent colour and quality.

Material: Soft polyester shaggy pile

Base: Polypropylene base

Construction: Deep soft shaggy pile

Properties: Shed-resistant, anti-static

Special Features: Feather-soft texture

Style: Shaggy

Collection: Ultra Plush

Origin: Made in Turkey

Statement bedrooms and minimalist living spaces.

Boutique hotel rooms and luxury short-stay accommodation.

White-on-white and Scandinavian-inspired interiors.

Dressing rooms and spa-inspired bathroom areas.

Vacuum on suction-only setting to protect the long pile.

Attend to spills and marks promptly to maintain brightness.

Shake out gently outdoors when possible.

Professional clean every 12 months — especially important for lighter colours.

A non-slip rug pad is essential on smooth floors.